Dalton State College sought to boost enrollment at its Main and Mountain campuses by attracting a diverse mix of traditional and adult learners. Our tailored paid media strategy included social media, display ads, search campaigns, audio streaming ads, and strategic billboard placements to maximize outreach.

The campaign delivered impressive results:

8% increase in Fall enrollment
10% increase in Spring enrollment
17% increase in Summer enrollment
By highlighting Dalton State’s strengths in education, environmental studies, and technology, we successfully extended its reach to new demographics, showcasing our expertise in driving growth within education and workforce development.

Results

Our integrated paid media strategy delivered notable enrollment gains for Dalton State College, surpassing projections across multiple semesters. Fall enrollment rose by 8%, while Spring and Summer enrollments saw 10% and 17% increases, respectively. By highlighting Dalton State’s academic strengths in education, environmental studies, and technology, the campaign effectively broadened its appeal to both traditional and adult learners. Brand visibility and community engagement also grew, positioning the college as a leading institution for students seeking diverse, career-oriented programs. These tangible outcomes exemplify how a targeted media approach can drive institutional growth in higher education.