We developed a multi-channel media strategy to help the Atlanta Police Department attract qualified applicants in a competitive market. The campaign included digital ads, social media, audio/video streaming, and targeted event promotions across multiple cities.

Results

55% increase in pre-screening applications.
4.9M digital ad impressions (1.05% CTR, 10x the industry benchmark).
3% CTR for paid search ads (vs. 2.4% benchmark).
90% increase in website traffic with 33K+ users in one month.
This campaign successfully broadened APD’s applicant pool and increased engagement.