As the CEO and founder of Optimiz, I bring over 15 years of entrepreneurial experience in project management, consultancy, and business optimization. My expertise spans diverse industries, with a focus on helping businesses grow, innovate, and thrive in competitive markets across Lebanon, Dubai, Spain, and most importantly, the U.S..

With a background in business, graphic design, and interior design, paired with a marketing minor, I have a unique ability to blend creativity with strategic thinking. At Optimiz, we specialize in providing businesses with tailored solutions that enhance operational efficiency, customer experience, and profitability, ensuring long-term success in an ever-changing landscape.

I have consulted businesses on a wide range of critical areas, including rebranding, market positioning, menu engineering, and operational structure, to help them streamline their processes and maximize their potential. My hands-on approach drives results that not only improve internal operations but also create stronger brand identities and improve customer loyalty.

Through Optimiz, I have built a reputation for delivering transformative strategies that enable businesses to scale, increase revenue, and expand their market presence. My goal is to empower companies with the tools and insights they need to succeed today and in the future, helping them to not only navigate challenges but turn them into opportunities for growth.